This information is copied from the brief but I think it's a relevant point to start from in terms of having a few considerations to refer back to;
The UK fashion market is in great debate as to how sustainably possible it is to manufacture and sell garments on a much larger scale self contained within the UK.
People look towards and rely on brands and brand marks in order to reassure themselves that they are receiving quality. The UK fashion market needs a symbol that can be instantly recognised as the mark of self-contained UK quality.
I've been looking at other symbols or marks that have little affiliation with corporate brands. Marks that denote the physical attributes of products, or signify that a brand or name is a legitimately adheres to a certain set of guidelines.
