14/05/2013

Edits

After producing some initial promotional designs to discuss with Liz she wasn't overly keen on the name 'taishou' as it's the pronunciation of the word 'symmetry' in japanese. After going away and having a think Liz came back with a few other japanese pronunciations of which she wanted to run with either 'SHINSEN' or 'SHIKO' - 'Directional' or 'Fresh', retrospectively.































Personally I felt that 'Shinko' works best however I'm yet to discuss with Liz to get her feedback on the situation. For now I'm going to keep working on her othe rprinted collateral.